Noor Azree bin Mohd Hanifiah

Book Publishing & Marketing Consultant

Marketing & corporate communications work for publishers, authors, and government agencies.

• Lead strategic planning, content development, and stakeholder engagement for publishing clients.
• Manage project-based teams of writers, designers, and event coordinators across campaigns and training programmes.
• Plan and run large-scale public engagement including online conventions, seminars, and product launches.

Key achievement
Organised Virtual Summit Sekolah Penulisan Ramadan, annual online writing convention 2020–2022, drawing 2,000+ participants nationwide.

Strategic Communications Consultant

Federal ministerial press secretary level advisory.

• Strategic communications advisory at federal ministerial press secretary level, supporting media positioning and online reputation management.
• Drafted press releases, official statements, and media briefing materials for ministerial announcements and public events.
• Real-time social media monitoring across major platforms, tracking public sentiment and flagging reputational risks.
• Developed online crisis communication strategies during sensitive public issues, working alongside ministerial press teams.

Key achievement
Crisis communications advisory on the Kampung Sungai Baru redevelopment issue, including real-time sentiment monitoring and counsel on strategic public response.

Facebook Ads & Email Marketing Consultant

• Designed and ran multi-channel digital marketing campaigns combining paid social and email automation for Saleskip software platform.
• Managed campaign budget allocation, vendor relationships, A/B testing, and full-funnel ROI evaluation.

Key achievement
Reduced Cost-Per-Lead by 25% and lifted email-driven lead conversions by 40% through targeting and creative iteration.

Digital Marketing Strategist

• Built end-to-end digital marketing strategy connecting local farmers with urban consumers; supervised content production and channel execution.

Key achievement
Grew website traffic by 60% through integrated content, SEO, and paid media.

Digital Marketing & Publishing Trainer

• Designed and delivered training programmes on SEO, SEM, social media management, content strategy, and email marketing for corporate, government, and education clients.
• Mentored trainee marketers and comms staff across multiple agencies, building internal capability and brand consistency.
• Consulted on digital book publishing, optimising titles for major online retail platforms.

Key achievement
Training modules improved client teams' SEO and social media performance by an average of 45%.

Ebook Executive

• Managed portfolio of 1,200+ digital book titles for one of Malaysia's largest book publishers: content strategy, vendor relationships, platform partnerships.
• Drafted media statements, product announcements, and corporate communications materials.
• Negotiated and onboarded publishing distribution agreements that expanded the company's digital footprint.

Media Executive

• Produced corporate event, portrait, and product photography for international NGO communications.
• Built and maintained the organisational website, and supported internal and external comms materials.

Generative AI in Marketing

• Institut Penyiaran dan Penerangan Tun Abdul Razak (IPPTAR) May 2023
• Institut Koperasi Malaysia (INKOP) August 2023

Social Media Marketing

• IPPTAR October 2020
• Universiti Teknologi MARA (UiTM) February 2021

Writing & Publishing

• Jabatan Perpaduan Negara dan Integrasi Nasional 2013–2019
• Kementerian Kesihatan Malaysia 2013–2019

Professional Photography

• Tentera Laut Diraja Malaysia (TLDM) June 2013
• Jabatan Perpaduan Negara June 2012

Web Development

• International Islamic University Malaysia (IIUM) May 2011
• Universiti Selangor (UNiSEL) March 2011

Master in Publishing Studies

APEL A Certificate

Engineering Foundation

Sijil Pelajaran Malaysia (SPM)

Google Digital Marketing & e-Commerce Professional Certificate

Digital marketing foundations, e-commerce store management, customer loyalty, marketing analytics, customer engagement, email marketing.